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Sanrio Co., Ltd (Japanese: 株式会社サンリオ, Kabushikigaisha Sanrio) is a Japan based company and lifestyle brand that aims to spread heart-felt emotion under the philosophy "Small Gift Big Smile".

It was founded in August 1960 as Yamanashi Silk Center Co. Ltd before changing its name to Sanrio in April 1973. In 1962, Sanrio's first original character, Strawberry was produced.[1]

Sanrio is loved for its many 'cute' original characters that it creates, such as the popular Hello Kitty and other lesser known characters such as Cinnamoroll, My Melody, Kerokerokeroppi and Hangyodon. It owns rights to the Mr. Men and Little Miss franchise, and the Peanuts franchise in Japan.

Sanrio produces and licenses gifts of many kinds. It works in the publishing, video and animation industries, where it is responsible for books, film and video often featuring its characters. It has a "Sanrio Films" label.

There are two Sanrio based theme parks known as Sanrio Puroland in Tama, Tokyo and Harmonyland in Hiji, Ōita, Kyūshū, Japan.

In 1973, Sanrio opened up a restaurant in Gotanda TOC building, Tokyo called Sanrio Salon. Additionally, Sanrio is partnered with Moke's Bread & Breakfast and KFC in Japan.[2]



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